Branding – The Very Short Introductions Podcast

In this episode, Robert Jones introduces possibly the most powerful commercial and culture force globally–branding–which, despite brand awareness and skepticism, holds an inescapable influence on our lives.

Learn more about Branding: A Very Short Introduction here:
https://global.oup.com/academic/product/branding-a-very-short-introduction-9780198749912

Robert Jones is a strategist at Wolff Olins, one of the world’s leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Robert also created a free online course, The Secret Power of Brands, for FutureLearn and is on the editorial board of the Journal of Brand Management.

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